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Maysville Linux Users Group (MLUG) - Linux Users Helping Linux Users FAQ (Frequently Asked Questions)



Category: Main -> Advertising

Question
·  What is the Maysville Linux Users Group?
·  The Readership
·  Advertising Rates
·  Payment & Contact Information

Answer
·  What is the Maysville Linux Users Group?

The Maysville Linux Users Group web site was first published in July 1997 on a free-hosting web site. It was later decided to be moved to its own server with a real domain name. This was completed on 28 August 2002. The concept started after I realized I was not the only person from the Northern Kentucky / Southern Ohio area. Initially, it was a few information pages about Linux in general. Trying to make it slightly more comprehensive and useful (and often failing to find up-to-date information on the Internet), I have kept adding more features, articles, distance learning training, and presentation about current active topics.

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·  The Readership

As of the 2nd quarter of 2006, Maysville Linux Users Group serves approximately 80,309 pages per month. Some days have seen peaks slightly over 10,000 pages. The busiest time of day is a current tie between 11AM-12PM and 12PM-1PM. The busiest day of the week is Monday. The busiest month has always been December since the web site started. We have had visitors from 118 countries. The majority (45.64%) visitors come from the USA, followed by Russian Federation (9.62%), Germany (7.54%), Canada (4.375%), and Netherlands (3.89%) The MLUG web site has been on a steady rise in popularity, currently ranked by Netcraft within the top 35,000 web sites in the world. We generally see about a 10 - 20% growth in visitors and pages served each month based on the last 6 months.

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·  Advertising Rates

At present, Maysville Linux Users Group accepts new advertisements which are located at the very top of each page above the MLUG banner with an exception that we do not accept advertising banners or campaigns on our distance learning center at this time.

This is currently the only advertising style offered. It is a standard size banner (468x60 pixels). However, we are pretty lenient and you can generally use whatever size image you want, so long as it is not larger than 600x150 pixels. We offer two types of advertising rates, impression based and click-through based.

This entire web site is sponsored by either advertising rates or donations!

The following are the current impression-based rates for banner advertisements per banner (you may purchase more than one style of advertising and you may have multiple banners. 1 banner or style is equivalent to a single advertising campaign):

• 1,000 impressions for $10.00 USD
• 2,000 impressions for $15.00 USD
• 3,000 impressions for $20.00 USD
• 5,000 impressions for $30.00 USD

The following are the current click-based rates for banner advertisements (you may purchase more than one style of advertising and you may have multiple banners. 1 banner or style is equivalent to a single advertising campaign):

• 250 clicks for $75.00 USD (30 cents/click)
• 500 clicks for $140.00 USD (28 cents/click)
• 1,000 clicks for $260.00 USD (26 cents/click)
• 2,000 clicks for $480.00 USD (24 cents/click)

The above prices are subject to change due to seasonal fluctuations in advertising demand - the prices tend to be higher during high volume periods from March to June and to September to December.

To put these rates into perspective, $10 will buy you approximately 2 - 4 weeks' worth of advertising (shared with other advertisers). The click-through rates normally vary between 0.10% to 14%, with the average being 3.71%. If you are new to advertising, we'll gladly assist you with advice on increasing the effectiveness of your advertising campaign at no cost. All advertisers will get access to advertising reports, which display information about the number of impressions, number of banner clicks and basic information about each visitor who clicked on the banner (including the visitor's IP address, country of origin and browser string). Advertisers are permitted to modify their banners or any other aspect of the advertising campaign at any time during the campaign at no additional cost.

Two conditions:

* Only products (software, hardware, merchandise) and services related to Linux and open source software are accepted for advertising.
* The advertisement must link to an external web page.

The advertising rates are negotiable.

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·  Payment & Contact Information

For more details or to set up a new advertising campaign, contact Ed Wiget via email at ewiget (at) maysville-linux-users-group.org or via telephone at 606-407-1838

Payment or donations can be made via Paypal or slow mail - you must contact me for further details.

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